ASSESSMENTS COMPILATION

Week 1 (22/04/2024) - Week 14 (22/07/2024)

Faith Aimee Choong Jia Yi / 0345509

Fashion Communication and Visual Merchandising [DST63204]

Assessments Compilation

PROJECT 01: PRESS RELEASE WRITING

To produce a creative press release by following a guideline and selecting an interesting topic. We are writing a press release to announce the venue and time & date of the graduate fashion designers of 2024 as well as give insights into the theme and their collection overview.

PROJECT 02: FASHION EDITORIAL

To plan and produce a fashion editorial shoot/project with their selected brand/collection making a magazine and video. I'm doing a fashion editorial based on my final year collection 'It's all In Your Head'.

PROPOSAL

MAGAZINE EDITORIAL

VIDEO EDITORIAL

PROJECT 03: COLLABORATIVE RE-BRANDING

To plan and re-brand a selected brand to develop new branding and designs to help the brand. We chose to rebrand 'Elle' as their clothing line isn't doing so well. So we initiate a collaboration with Andrea Wong, to heighten the brand more.

PROJECT 04:WINDOW DISPLAY

From the rebranding project, make a window display concept to communicate and promote the brand's product through visual merchandising. Since we are doing an influencer collaboration between Elle x Andrea Wong, we have to make a window display based off this collaboration. We also plan to promote Parisian fashion due to Elle's origin.